ECREA16-Abstract

147

Friday, November 11

1 8 : 0 0 – 1 9 : 3 0

CLP07

Present and Future of Public ServiceMedia in a Crisis Environment: Independence, Management, Programming and

Participation

A. Azurmendi

University of Navarra, ComunicaciónPública, Pamplona, Spain

The papers in this panel are taking part in the debate on the future of Television as a public service in the European digital context. The difficulties of public

budgets for funding public televisions, plus the need of theseTV operators of adjusting themselves to a new context for digital production and consumption

have pushed towards a redefinition of the public service media in a national level, as well as in the regional and local level. The exhaustion and corruption

of the government systems for public corporations; the failure of the classic models of financing; the reality of newways of audiovisual production, diffusion

and consumption; and the need of an audience participation in the public affairs demand a rethinking over the future of the public audiovisual service.

This is the aim of the papers present in this panel, which will tackle the following issues: 1._ New ways of audiences participation in European Public

Regional Televisions: institutional and not institutional participation (Spain: CCMA, CGRTV, EITB; United Kingdom: BBC Alba, S4C; Ireland: TG4; Germany:

NDR) Ana Azurmendi &Mercedes Muñoz Saldaña, University of Navarra. 2._Technocratic policies in Southern Europe: Political interference or independence

and neutrality of public service broadcasting? Ana Fernández Viso Autonomous University of Barcelona 3._ Managing budgets and the problem of fund‑

ing: the Mediterranean case Ana Isabel Segovia, University Complutense of Madrid, Isabel Fernández Alonso, Autonomous University of Barcelona & Ana

Fernández Viso, Autonomous University of Barcelona 4._ Outsourcing content production in the Autonomous Public Television in Spain Josefina Sánchez

Martínez & Isabel Sarabia Andúgar, Catholic University of Murcia 5.- European Union Media Policy and national and regional Public Service Media: all quiet

on the European Front? Carles Llorens, Autonomous University of Barcelona The papers of the panel are part of two Research Projects whose subjects are

complementary among them; they together are studying different aspects relating to the main issue of the panel: Present and Future of Public Service

Media - Transformation of the Public Regional Television: weakening of the TV public service and perspectives for its tecnological development in a context

of crisis, funded by the Ministry of Competitiveness and Innovation, Government of Spain (2013–2016). - Communication policies in the Mediterranean

Europe during the economic crisis (2008–2015) funded by the Ministry of Competitiveness and Innovation, Government of Spain (2014–2016). (Reference

CSO2013–42523-P).

PN 223

New Ways of Audiences Participation in European Public Regional Televisions: Institutional and Not Institutional Participation: Spain,

United Kingdom, Ireland and Germany

A. Azurmendi

, M. Muñoz

University of Navarra, ComunicaciónPública, Pamplona, Spain

University of Navarra, Pamplona, Spain

The audience’s participation in television has been subject of study for the last years not only as a key for PublicTV in the digital convergence era (Castro 2012

and Kjus, 2007), but as a transparency indicator of Public Media Governance (Glowacki, 2015 and Hasebrink, Herzog and Eilder, 2007). Taking in account

the Governance model where audience intervenes in the decision making process, this paper intends to define the roles which are recognized for audiences,

in their participation both, the institutionalized ways and the spontaneous ways of participation in Public Regional TVs in Europe –such as blogs, websites

of the programs, accounts in Social Media of the programs, conductors, of even of the TV- in order to determine whether these roles could be considered as

part of the television public service. With this purpose we have identified seven Public Regional Televisions with some kind of institutional participation: 3

Spanish TVs (Corporaciò Catalana de Mitjans de Comunicació – CCMA -, Euskal Irratia Telebista -EITB- , Galicia Company of Radio and Television – CGRTV-

one Irish TV in Irish Telefis na Gaeilge -T4G-, 2 British TV –BBC Alba of Scotland and S4C of Wales- and one German TV –NDR-. Methodology: The paper

introduces a review of the literature on audience participation and Public Media's Governance, as a theoretical framework for the study. Directly connected

with the concepts and trends mapped, we try to show how Regional Public Televisions are applying this ideas on audience participation. In order to achieve

it, the paper analyzes the kind of participation and the main activities which represent the interaction of the public. In order to examine the institutional

audience participation we will study the specific organization, the type of convocatories, the minutes of the meetings; meanwhile for the not institutional

participation of audience the paper will analyses one successful program with certain continuity in each Regional Public Television, for a period of 5 years,

and the interaction with the public throughout blogs, websites, social media, etc (following the model of Azurmendi, A, Llorens, C., López Vidales y Bas

Portero, J.J: en “The participation as added value for public service proximity Television. The case study of ETB2’s La noche de…”accesible at

http://www

revistalatinacs.org/070/paper/1056/26es.html

PN 224

Technocratic policies in Southern Europe: Promoting the independence and neutrality of public service broadcasting?

A. Fernández Viso

, I. Fernández

, A. Segovia I.

Autonomous University of Barcelona, Barcelona, Spain

State intervention in the media systems of the Southern European Mediterranean countries can be regarded as strong in degree and influenced by a tra‑

dition of clientelism, as Hallin and Mancini concluded a decade ago (2004). One of the most important forms of State intervention in the media system is

public service broadcasting (PSB), which still occupies a significant position within the national media systems of these countries (Bustamante, 2013; Car‑

doso, 2015; D’Arma, 2015). The purpose of this paper is to analyze the media policies concerning the governance of national PSB adopted by Greece (ERT),

Italy (RAI), Portugal (RTP) and Spain (RTVE) since they embraced the technocratic policies recommended by the EU institutions and the IMF after the onset

of the economic crisis in 2009. The reforms, presented as a set of politically neutral technocratic measures aimed at improving the countries’ economic

performance, included political and bureaucratic transformations that would presumably contribute to depoliticize and modernize public administration

and institutions, so that to increase its reliability, predictability, efficiency and effectiveness (Sotiropoulos, 2015). Have the media policies carried out by