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representation techniques within the memetic discourse. Moreover, we will give an outlook on how #distractinglysexy, which started as a humorous visual
feminist intervention of female scientists in social media, also found its way into print and online news media. Overall, our results show how humorous and
memetic forms of visual protest can be used to initiate societal debates about marginalized topics such as sexism and violence against women. However,
we also want to highlight potential risks and challenges that are linked to the use of often socially stigmatized and banalized forms of communication
within feminist protest, such as selfies (Burns, 2014), 'selfie protest”(Grohmann et al., 2015), or humorous body representations, which might contribute to
the reinforcement of gender categories and stereotyped roles.