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PN 177
Value Networks for Renewal and Innovation: Managerial Challenges for PSB
S. Virta
1,2
1
University of Tampere, School of Communication- Media and Theatre, Tampere, Finland
2
Jönköping University, Jönköping International Business School MMTC, Jönköping, Sweden
Public service media organisations face increasing demands for renewal in their output, production processes and management practices due to the rapidly
transforming environment. The traditional in-house, channel-based production approach and structures for innovation development and management
do not suffice in the current realities. Instead, PSB organisations need to develop co-operative arrangements with various partners in the media industries
and beyond, to be able to cope with the rapidly growing demands for renewal, efficiency and relevance. In the situation described above, the concept and
theories of value networks become useful. Value is no longer created internal to a single organisation, but in complex co-opetitive (competitive and co-op‑
erative at the same time) relationships between various actors. Accordingly, managerial arrangements and practices need renewal. However, management
of value networks is a complex endeavour due to the various tensions between different aims, arrangements or approaches of the value network members.
Skilful management of boundary-crossing relationships and dependencies is crucial for building, maintaining and developing value networks that poten‑
tially enable innovative co-operation between PSM and private media organisations for renewal and innovation.This qualitative paper explores managerial
challenges of value networks, aiming at creating new understanding for media management research, especially. A new media cluster, Mediapolis (http://
mediapolis.fi/en/), is being created in Tampere, Finland. Mediapolis aims at becoming a network for content production and digital industries with a vision
”Mediapolis is a centre for storytelling and digital industries, where interdisciplinary innovations are born”. The Mediapolis campus was launched in the au‑
tumn 2014. In January 2016, the key partners of Mediapolis, including Yle, founded an official co-operative organisation as the Mediapolis“organisational”
structure. The next challenge is to develop the operational structures and practical management procedures for the Mediapolis value network. The paper
looks at value networks as a managerial challenge especially for the traditional public service company in Finland. The focus is on management practices
and processes in a value network between media organisations. The qualitative, empirical case study utilizes semi-structured interviews from different
stages of Mediapolis development as well as and documentation of the project. The author has followed the development of Mediapolis over several years,
from the real-estate development stage of the project to the current development aims towards a network of media organisations for co-productions,
innovation and shared value creation. The Mediapolis case opens useful possibilities for analysing of co-operative arrangements and practices between
a traditional PSB company and private media organisations. The managerial challenges in creating and developing the Mediapolis operational model have
been significant, which is still the case to the date. The paper provides a timely opportunity to explore the forming stage of a collaborative value network in
the media industry, involving a PSB company as a major player and contributor.