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PP 643
The Implementation of Creative Europe: The Gap Between Supranational Guidelines and Regional Realities. The Case of Spanish
Creative Industries
C. Crusafon
1
, M. Murciano
1
1
Universitat Autonoma de Barcelona, Journalism & Communication Studies, Bellaterra, Spain
Creative industries are one of the sectors considered essential by the European Union within the framework of the 2020Horizon strategy (COM 2011 808
final). However, the supranational guidelines do not meet national and regional realities. Spain is a good example. Official statistics (Eurostat, UNESCO)
show that Spain is not implementing the strategy accordingly to EU guidelines for developing this sector within uniform criteria in the different regions.
This paper analyzes the current development of Spanish creative industries at the national and regional level. The final objective is to show how the EU
policy faces several obstacles in its implementation in the Member States. In the case of Spain, culture has been transferred to regional governments.
Therefore, the national government, through the Ministry of Culture, only plays a guiding role. As a result, creative industries are not performing equally
in the different regions. The study identifies which are the obstacles the creative industries are facing throughout the seventeen Spanish regions, and it
develops a mapping of existing resources and infrastructures to identify the core places in Spain. It provides a new approach to statistical indicators in line
with European and international standards in this field. The performance of creative industries in the regions is crucial for the promotion of economic and
social development in Spain and it can contribute to the recovery of the Spanish economy. But current statistics and analysis (SGAE, 2014; MECD, 2014) are
not yet providing useful information for taking strategic decisions.Therefore, this research presents a newmethodology based on official statistics and takes
into consideration official data, policy issues and current landscape trends. All these data together offer the whole picture of the creative sector in Spain, and
it indicates how they are performing in the present context of digital change and how much they contribute to the creation of new jobs and social welfare.
This methodological approach is innovative in Spain. There are some studies on the creative sectors done by the Spanish government or consulting firms,
but they just provide a national approach, not regional, or one-focus interest like economic performance or employment.