ECREA16-Abstract

Saturday, November 12

1 1 : 0 0 – 1 2 : 3 0

posure to linear television content. The underlying reasons are that panels and the parameters that make up the TV3 target audience are inseparable; that

is, they lack the institutional infrastructure for making new business models based on a redefinition of effective audiences. The institutionalized television

audience, as a result, does not reflect the full technological potentials of new information systems, but rather the organizational and economic context they

are conceptualized within. Combined, the lack of industry resources for handling the abundance of digital data, and the unofficial nature of many new data

sources should motivate scholars and industry research to bridge a traditional divide between research traditions sharing the same hazy object of study.

---Anderson, Benedict. 1991. Imagined Communities: Reflections on the Origin and Spread of Nationalism. Verso. Ang, Ien. 1991. Desperately Seeking

the Audience. Routledge. Baym, Nancy. 2013. «Data not seen: The uses and shortcomings of social media metrics». First Monday 18, number 10. Ettema,

James S., & D. CharlesWhitney, red. 1994. Audiencemaking, How the Media Create the Audience. Sage. Giddens, Anthony. 1985. The Constitution of Society,

Outline of the Theory of Structuration. Reprint. Napoli, Philip. 2010. Audience Evolution - New Technologies and the Transformation of Media Audiences.

Columbia University Press. Webster, James G. 2014. The Marketplace of Attention, How Audiences Take Shape in a Digital Age. MIT Press.