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Thursday, November 10
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JCE01
Restructuring Professional Media Education Programs – Challenges and Solutions for Universities in a ChangingMediaMarket
M. Harnischmacher
1
1
University of Passau, Passau, Germany
This workshop is aiming to bring together people from all kinds of professional media education backgrounds (be it journalism, PR, Marketing, media
management…) to discuss the question howwe can design programs and curricula that are able to react to changes in the media market.This question has
become evident as one of the central issues over the course of the last two years this TemporaryWorking Group has been active. Especially within the tight
framework of the Bologna Process, the much needed flexibility to be able to incorporate new media developments – and sometimes seismic shifts in
the media and job markets – into the curriculum can be a serious problem. Frequent redesigns of media and communication programs and a growing num‑
ber of choices between highly specialized programs at universities is one of the results. The workshop will pick up the theme of the TWG’s 2016 conference
in Pamplona in May,“Serving or Innovating the Profession?”and deal with the question, howwe can institutionalize mechanisms for change and innovation
in our curricula, making sure our programs stay fit for a changing media sector. Three distinguished colleagues from different European universities and
different subject backgrounds who have just recently redesigned their own programs will give short introductory statements to identify the key issues they
faced in their restructuring processes, followed by small-group discussions and a concluding roundtable discussion.
PN 037
Contribution by Thomas Knieper
T. Knieper
1
1
University of Passau, Passau, Germany
This contribution will deal with restructuring professional media education programs.
PN 038
Contribution by Carlos Barrera
C. Barrera
1
1
University of Navarra, Pamplona, Spain
The contribution will deals with restructuring professional media education programs.
PN 039
Contribution by Nico Drok
N. Drok
1
1
European Journalism Training Association, Windesheim, Netherlands
The contribution will deals with restructuring professional media education programs.
TWG – Journalism
and Communication Education
(JCE01)