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be very limited (to only online news via internet/Facebook), but on the second layer (the outlet layer) can be extremely broad and volatile, as the links may
lead to a wide variety of primary news sources.This poses challenges to repertoire-based research, but also opens up new opportunities. I therefore examine
how future research can use a repertoire-based approach to study patterns of news exposure in an online ecosystem in which different routes can lead to
the same content. This can be done, for instance, by analyzing tracking data. In doing so, we can identify media repertoires that include such a new third
layer of repertoire elements and take into account that the use of specific second-layer elements might not only be a conscious or habitual choice any more,
but an (algorithmic) consequence of the (conscious or habitual) integration of third-layer elements into one's repertoire.
PN 013
Digital Mediascapes: Macro-Structural Influences on Cross-Media Practices Across Europe
Z. Perusko
1
1
University of Zagreb, Centre for Media and Communication Research- Faculty of Political Science, Zagreb, Croatia
This presentation discusses the variance of audiences' cross-media use in different macro-structural conditions, in a mediatization theory framework draw‑
ing on the structurational relationships (Hjarvard, 2014) of audience practice/agency and media systems as the macro institutional structure (Peruško
et al, 2013). Empirical research shows the influence of the macro-institutional level of media system on media related practices of citizens/audiences/
consumers across Europe: in terms of preference of the type of media (Peruško et al, 2013, 2015), spaces of media use (Arnoldi et al, 2015), and on-line
communication practices of digital political engagement (Peruško & Vozab, 2015). The audience data were gathered in primary original representative
surveys in the comparative cross-European study of on-line audience communication practices in 9 countries (cf. Jensen & Helles, 2015). The macro-insti‑
tutional level is represented by the digital mediascape model with its four dimensions - inclusiveness, digital media market, media culture, globalization,
developed in Peruško et al (2015). The model takes into account the critique of the Hallin & Mancini (2004) model of media systems, primarily in relation
to the need to include the contemporary digital media, in terms of the limitations of understanding of what is a media system, and in the need to take
account of the global character of media. This was primarily its narrow focus on political media, the need to add more system differentiating factors (Hardy,
2012). Media systems are more then containers of news media; they should also be seen as systems of cultural production and consumption and in terms
of cultural flows in an increasingly globalized mediascapes (Appadurai, 2000, Livingstone, 2012, Esser, 2013, Peruško & Čuvalo, 2014). Lastly, an important
critique includes the issue of technology, where the concept of the media systems should in addition to legacy media include also digital and social media
and related practices (Humphreys, 2012: Norris, 2009, 2013).