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PP 651
Selecting the Audience and Managing the Visibility Rules: Gender Differences in Privacy-Related Practices on Facebook
M. Farinosi
1
1
University of Udine, Department of Humanities and Cultural Heritage, Udine, Italy
Within a relatively short time span, social media applications have intruded into all parts of life and have come to play a crucial role in contemporary culture
and society. They have not only reconfigured and transformed older forms of human communication but have become integrated into daily life, affecting
the way we work, study or shop and reshaping social, political and economic relationships. In this paper, we focus our attention on the most popular
social networking website, Facebook, and analyse the strategies of online self-disclosure and privacy management. In particular, the study investigates
the attitudes toward privacy on Facebook among young Italian people (ages 18–34) by means of their strategies of voluntary self-disclosure, management
of the visibility rules and audience selectivity. The research was conducted in Udine, Italy, and involved a convenience sample of Italian college students.
With a structured online survey, we collected 1,125 responses and decided to analyse a subsample of 18 to 34 year olds (N=813). We specifically inves‑
tigated the respondents’ main privacy concerns, exploring to which degree personal information is disclosed (i.e., what information is protected, how
information is shared, who has access, etc.), whether or not privacy concerns are differentiated by gender, and if they are more against other users than
against Facebook as a company or against third-party partners. Our results show that students have just slightly more privacy concerns against other users
than against Facebook and much less against third-party partners. However, women are consistently more concerned about privacy-related risks than men.
We suggest that these results may account for different perceptions of online risks between men and women.
PP 652
Mediatizing the Naked Truth – A Re-Conceptualisation of the Ideal Beach Body in Contemporary Media
Kleim (Jobsky), A., P. Eckler
1
, A. Tonner
2
1
University of Strathclyde, Humanities and Social Sciences, Glasgow, United Kingdom
2
University of Strathclyde, Strathclyde Business School, Glasgow, United Kingdom
This theoretical paper aims to deliver a new and enhanced definition of the ideal beach body based upon an extensive interdisciplinary literature review.
It argues that the beach body theoretically comprises of two basic forms: (1) The real beach body as it appears on the beach and (2) the mediatized beach
body, i.e. the one that prevails in the media. An extended interdisciplinary perspective on this topic is relevant to inform future research as the ideal beach
body commonly appears as a somewhat self-explaining, repetitively, and pervasively mass-communicated term on multiple channels. Past research has
predominantly discussed the beach body’s traditional function in the context of holiday and tourism consumption, while its prevalence in the media and
impact on body image concerns is also noticed (e.g. Pritchard et al. 2007). Still, a lack of understanding exists regarding the growing usage of digital media
and advanced communication technologies, which provide endless opportunities for women both to consume and actively communicate information and
images regarding the beach body (Aguayo & Calvert, 2013). In order to further conceptualize the real and the mediatized beach body in an interdisciplinary
way, this paper proposes three dimensions that are based upon existing theories and findings in the broader fields of digital media, tourism and body im‑
age: (1) Exposure/nudity, (2) controllability/measurability, and (3) seasonality/temporariness. First of all, when discussing the real beach body, its exposure
occurs to a limited live audience on the beach. Secondly, its controllability is considered limited, as the beach can indeed be chosen, but it is also a public
place of body reality, where nothing can easily be hidden or concealed (Joye, 2013). Likewise, physical exposure necessarily complies with women’s actual
self (Higgins, 1987). Thirdly, existing literature limits the beach body season in real life greatly to pre-holiday preparations and the duration of stay (Jordan,
2007). In contrast, the mediatized beach body is one that both individuals and marketers expose to a mostly unlimited media audience. It allows for higher
degrees of controllability as pictures can be intentionally chosen and digitally altered before exposing them to the public. This enables particularly women
to present an idealized appearance to others (Manago et al. 2008) and is often cultivated by socio-cultural standards of beauty (Hughes, 1980). Moreover,
digital tools like self-tracking apps facilitate quantifiable measurements of the beach body and can also reinforce processes of social comparison (Lupton,
2015; Lupton, 2013). Finally, especially in the online media, no seasonality exists, as beach body discussions are always and anytime accessible. While this
paper presents a purely theoretical approach, further research may test the applicability of its conceptualization using primary data, e.g. by means of qual‑
itative approaches to investigate women's beach body behaviour both on the beach and in the digital world.
PP 653
On the Curation of Digital Born Materials? What if Digital Culture Corpora Are Worth to Be Preserved?
N.O. Finnemann
1
1
University of Copenhagen, IVA, København S, Denmark
Culture is increasingly enacted on digital media platforms. The cultural heritage of today is often born digital. While digitization of former cultural heritage
is a means to ensure and vitalize memories of the past, the issue how to pass over born digital memories of contemporary cultures to future generations
raises new questions.The presentation will focus on one particular aspect: what the transition to digital media means for the notion of a corpus? Historically,
a corpus (and the equivalent notions of a work, and an oeuvre) denoted an idea of organic wholes, but developed in modernity to an idea of compositional
wholes (OED 2015) e.g. a complete collection of writings, or the whole body of literature on any subject. More recently it is used for collections defined
according to external criteria as extracts from something. The 'wholeness”is not an intrinsic property of the materials, but specified by the collector due to
some sort of purpose and criteria for inclusion. Thus in Corpus Linguistics, a corpus is defined simply as 'The body of written or spoken material upon which
a linguistic analysis is based”(OED 2015).The consistency and validity of the corpus is not a matter of completeness, but of the criteria for inclusion specified
by the creator. Thus new elements may be added continuously to any given corpus as in a database. In both meanings the materials are supposed to be well
ordered and clearly delimited. Today we are increasingly confronted with corpora, which do not fit previous definitions. In corpus linguistics many web ma‑
terials can only be included by admitting 'notions of non-finiteness, flexibility, de-centring/re-centring, and provisionality”to be added to the established
notion of a corpus as a 'Body of text of finite size, balance, part whole relationship, and permanence”(Gatto 2014: 211). The web however facilitates even