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posed frame matrix, we have not only identified metaphors, but also classified them in accordance with Conceptual Metaphor Theory (Lakoff and Johnson,
1980).This theory establishes that metaphor is structured by a source domain and a target domain, where the former is 'the conceptual domain fromwhich
we draw metaphorical expressions to understand another conceptual domain [the target domain]”(Kövecses, 2010:4). To conceptualize a target domain
in terms of a particular source domain unavoidably influences the narratives generated around the analysed frame, as 'by focusing on one aspect of some‑
thing, other aspects are downplayed and ignored” (Stenvoll 2008:34). Preliminary results show us that the main source domains linked to 'sovereignism”
metaphors are related to 'game/sport”, 'conflict/war”and 'container”, both in 2010 and in 2016. However, in 2016, new metaphorical expressions that did
not appear in 2010 and that are related to the 'journey/path/way”source domain were identified. Our hypothesis is that the 'sovereignism”frame evolution
is due to a progressive political and media polarization, which is reflected in the frame’s characteristics. This occurs especially when metaphors used in radio
news and gatherings point not only to the dichotomy featuring the framing of a contested issue, but also to its solution. The solution to the conflictive sit‑
uation is conceptualized through a very specific metaphor, the Catalan 'process”, which can be defined as a whole frame to describe the new 'sovereignism”
that has increasingly appeared during the last years in Catalonia.
PP 627 Podcast Stories: New Opportunities to Conceptualize Audio Narrative Journalism and Storytelling
M. Lindgren1
1 Monash University, School of Media- Film and Journalism, East Caulfield, Australia
Stories permeate the contemporary media landscape, ranging from advertisements using personal stories to sell products (see for example Nicole’s story
) to popular narrative journalism podcasts. Storytelling is the common banner used to describe this
cultural form focused on personal and lived experience as a way of understanding the human condition. Nowhere is the power of narrative more noticeable
than in the US podcast blockbuster The Serial, attracting millions of listeners to its first season. As a medium privileging the intimacy of voice, audio narra‑
tives can be seen as a perfect place for interpretation of social and cultural life. The growth of narrative audio forms in podcasting has sparked an interest
amongst radio scholars to explore different approaches to storytelling in sound. However, as the term ‘storytelling’is increasingly used to describe a variety
of formats and practices, as scholars we need to discuss and define what we actually mean by storytelling and what methods we might use to study
podcasting forms of storytelling. Research suggests that narrative news is critical to the future of quality independent journalism (Johnston, 2007). This
offers an opportunity to consider how and why personal voices have come to play an important role in that future. This paper gives a broad review of the lit‑
erature in humanities, arts and social sciences mapping storytelling across disciplines. It situates narrative audio journalism within the broader umbrella
of audio storytelling, arguing that we’re beginning to see the development of a journalistic genre with common elements of genrehood, which requires
a set of criteria to be used when critiquing the form. Understanding journalistic podcasting as a field will provide fruitful opportunities for further research
into this contemporary audio development. Johnston, J. 2007. ‘Turning the Inverted Pyramid Upside Down: How Australian Print Media is Learning to Love
the Narrative,’Asia Pacific Media Educator, 1.18: 1–15.