ECREA16-Abstract

566

Saturday, November 12

1 6 : 0 0 – 1 7 : 3 0

RAR06

Threats and Opportunities

PP 693

Radio and Sound in Academic Curricula: Discontinuity or New Challenges?

M.M. Oliveira

University of Minho, Communication and Society Research Centre, Braga, Portugal

Radio and sound studies have in Portugal a relatively modest tradition. A very small group of researchers work in this field whose scientific production is still

shy when compared with other areas. Consistent with this picture, radio and sound teaching in Portuguese universities is characterized by a very discreet

presence of this medium in the study plans of communication science degrees, both in undergraduate courses and in postgraduate programmes. Although

they do not exclude training in radio practice, undergraduate and master courses in Portugal tend to summarize the approach on this medium in the frame‑

work of media history in general or of the journalistic production. At least apparently, the study plans seem to undervalue specific training in genres more

connected to radio programming and sound drama production. Similar to what happens during the training curricula, internships (in the professional

vocation courses) are held preferably in newsrooms, namely in the context of journalistic practice without much involvement in other radio production

areas. On the other hand, unlike the image, which has been broached in specific Curricular Units of the study plans (such as Visual Communication, Photog‑

raphy, Filmology, Theory and Image Analysis ...), the sound does not seem to be an explicit component of education in communication. The pedagogical

attention to the sound dimension of communication has been neglected, both from a theoretical perspective and from a technical and laboratory point

of view. Considering this general overview, this presentation is focused on the objective of analysing the place radio and sound have in higher education

in Portugal. Two main information sources are examined in detailed: the curricula of all undergraduate and master courses in communication sciences,

audiovisual communication and journalism; and the information provided by the teaching staff in charge of Curricular Units dedicated to radio and / or

sound language. At a first stage, this research work describes the study plans and the syllabus of specific Curricular Units in terms of themes/contents,

teaching and learning methodologies, assessment methods and recommended bibliography. In a second step, the paper discusses the results of an online

survey applied to the teaching staff engaged with radio issues, by identifying strengthens and weaknesses of pedagogy in this area.There is strong evidence

that image-based productions are prevalent today. In what way can communication training readdress the attention to the relevance of sound? How can

academic curricula contribute to the acknowledgement of sound as a meaningful language to contest pasts, presents and futures? By debating on these

questions, this paper is meant to suggest that, instead of being discontinued as expressions of culture, radio and sound can be faced as new challenges in

visual mediated societies.

PP 694

The Art of Everyday Sound – Students, Local and Sub-Local Radio

I. Biernacka-Ligieza

, B. Pietrzyk

UMCS, Political Science, Lublin, Poland

Present-day media are all about motion and the visual culture, or it may just feel this way. The culture of radio reception, called sometimes the fossilized

medium, and modern sound reediting proves otherwise. There are many genres of radio and we can distinguish between different channels, specializations

or geographical orientation (local, sub-local, national, global).The peculiar type of local radio is a student radio.This type of radio is correlated narrowly with

the University that created it. The target in this case is the youth population aged between 19 and 24 years old (particular University students), the content

of the transmission including news, storytelling, music department and so on, is in a large degree different from other local broadcasters. This research

used the case of: 1) “Radio Centrum” (University of Maria Skłodowska-Curie) from Lublin; 2) “Sygnały” (Opole University) from Opole; 3) “Sudety” local

radio from dzierżoniowski poviat; 4) “Muzyczne Radio” local radio from jeleniogórski poviat. Above cases of different local radio stations have been chosen

to show different forms of sound storytelling. Issues embraced among many other have been correlated to the topics of local music use, local information,

students year organization and cultural use of the radio and the city (in reference). This analysis is important in the era of Radio 2.0 (greatly adopted and

developed by the students radio), the distributions patterns, the awareness of the convergence problem and the social participation, due to high ration

of recipient participation of discussed format.The aim of our work seek answers to questions such as the synergies between online and local radio, audience

participation, and community affirmation in the terms of local radio use. The problem of interactivity of the audience is also included. To present complexity

of the matter this research paper is based on content analysis of mentioned broadcasters and sociological methods for example interviews and survey for

the recipients of analyzed formats.

PP 695

The Community Manager in the Radio Environment: Formation, Functions and Competences

F. Ramos del Cano

Universitat Jaume I de Castellón, Ciencias de la Comunicación, Castelló de la Plana, Spain

The implementation of social media in the communication sphere has generated several changes in the everyday professional life of journalists. Thus,

after the competences and profiles arised in the context of media convergence, now those developed in regard to the social polyvalence that usually goes

with journalists come into play. The current media environment gazes at the appearance of new professional roles or working perspectives related to

the figure of the interactive journalist unexplored until now (López, 2012, Meso et al., 2010), being one of the most highlighted that of the Community

Manager (Sanz-Martos, 2012; Correyero and Baladrón, 2010; Vinader et al., 2011; Flores, 2011; Palomo, 2013; Perona and Barbeito, 2010; Sánchez-García

et al., 2015). The main aim of this investigation is precisely to offer a general overview of the figure of the radio Community Manager and determine its

formation, function and competences in the most-listened Spanish generalist channels. The methodology employed is based on profound interviews using

a semistructured questionnaire to 15 working journalists responsible for the management, the updating and the use of the corporative profiles of the spe‑